Brand Identity, Website, Social Post

Brand Identity, Website, Social Post

Brand Identity, Website, Social Post

Brand Identity, Website, Social Post

Brand Identity, Website, Social Post

Brand Identity, Website, Social Post
Content Marketing, Social Post
Content Marketing, Social Post
Content Marketing, Social Post

Anh Phuong Jewelry

Anh Phuong Jewelry

Anh Phương Jewelry

Client

Company work

Product industry

Jewelry

Year

2025

Completion time

2 months

(01)

Project overview

This project is a synthesis of the activities and work I performed while working at APJ.

This project is a synthesis of the activities and work I performed while working at APJ.

(02)

Content and Media

During my 2 months working at the company, I was assigned to create weekly plans, monthly plans, and promotional campaign plans. Additionally, I also held another position, which was Media. I performed product photography and videography, and edited them into complete videos.

Below are some plans and videos I created.

During my 2 months working at the company, I was assigned to create weekly plans, monthly plans, and promotional campaign plans. Additionally, I also held another position, which was Media. I performed product photography and videography, and edited them into complete videos.

Below are some plans and videos I created.

(03)

Social Post

(05)

On the sidelines

With my background and experience in design, I deeply understand the importance of close collaboration between the Marketing and Design teams.

I believe that this synergy is a key factor in accurately and effectively conveying campaign messages to customers. As a result, I am confident in my ability to work effectively with Designers by developing detailed briefs, sourcing appropriate resources, and directly supporting them.

Furthermore, I always prioritize ensuring brand identity consistency across all products.

(05)

Results achieved

Throughout my time working at the company, I gained a lot of experience. From how to work in a corporate environment to understanding how a campaign or strategy unfolds.

Although the results I created were not truly significant, I am very happy to have brought some value that I created for the company.

Before

Noticing that the videos on the TikTok channel lacked consistency in thumbnail images, I proactively designed and applied a common layout, helping the channel's interface become more consistent and professional.

After

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